When selling on Amazon, visibility can make or break your success. One of the most critical elements is appearing in the top offer position on a product page. This prime placement significantly increases sales, builds trust, and helps sellers outperform competitors. Understanding which metrics Amazon evaluates to decide which seller’s offer is shown first can be the difference between thriving and struggling on the platform. In this article, we’ll explore the key metrics that determine which offer customers see first, why they matter, and actionable strategies to optimize them for better sales performance. 1. Competitive Pricing and Total Offer Value Price is one of the most visible factors influencing which seller appears first. However, Amazon doesn’t just look at the product price alone — it evaluates the total value offered to the customer, which includes: Product price Shipping costs Applicable taxes Sellers with competitive total offers are more likely to gain th...
Why Listing Downtime Hurts More Than Sales For many online sellers, listing downtime feels like a sudden power cut in the middle of a busy day. Products stop selling, visibility drops, and momentum built over weeks can disappear overnight. While pricing and marketing often get the most attention, inventory planning quietly plays one of the biggest roles in keeping listings active and stable. Smart inventory planning is not just about restocking products. It is about understanding how inventory flows through fulfillment systems, predicting demand accurately, and preparing for delays before they impact listings. Sellers who plan inventory proactively protect their visibility and reduce unexpected disruptions. Understanding What Causes Listing Downtime Listing downtime usually occurs when products become unavailable for purchase. This can happen for several reasons, including stock running out, delays in fulfillment processing, or inventory being temporarily unavailable inside fulfill...