Winning more offers on online marketplaces is every seller’s goal. More visibility means more clicks, and more clicks usually mean more sales. However, many sellers make one common mistake — they believe lowering prices is the only way to stay competitive. Constant price cuts might increase short-term sales, but they often damage long-term profitability. Shrinking margins, rising fees, and intense competition can quickly turn growth into losses. Smart sellers understand that success isn’t about being the cheapest — it’s about being strategic. Today’s marketplace leaders use modern automation tools and intelligent pricing systems to compete effectively while protecting profits. In this guide, we’ll explore the top capabilities that help sellers secure more offers without sacrificing margins and how you can apply them to your own business. Why Price Strategy Matters More Than Price Drops Marketplace algorithms consider several factors beyond price alone. Shipping speed, seller r...
When selling on Amazon, visibility can make or break your success. One of the most critical elements is appearing in the top offer position on a product page. This prime placement significantly increases sales, builds trust, and helps sellers outperform competitors. Understanding which metrics Amazon evaluates to decide which seller’s offer is shown first can be the difference between thriving and struggling on the platform. In this article, we’ll explore the key metrics that determine which offer customers see first, why they matter, and actionable strategies to optimize them for better sales performance. 1. Competitive Pricing and Total Offer Value Price is one of the most visible factors influencing which seller appears first. However, Amazon doesn’t just look at the product price alone — it evaluates the total value offered to the customer, which includes: Product price Shipping costs Applicable taxes Sellers with competitive total offers are more likely to gain th...